I build brands from product
to expression.
I work across brand strategy, creative direction and product management. I thrive turning ideas into recognizable identities.
Iloleipuri
Reimagining 40 years of baking heritage
Leading the transformation of a 40-year-old Finnish baking brand — from positioning and portfolio architecture to identity, packaging and a brand system for the whole organization.
Villa Maia
Taking a fashion identity into the home
A new home and lifestyle brand extending a print-led textile and clothing brand into home textiles, kitchenware and lifestyle products.
Kafé
Gadolinia
One identity, three businesses
Finalizing and handling rollout of a brand that had to span across multiple lunch restaurants, an event space and a catering business as a single recognizable entity.
About
I work where brand, product and business meet.
More about me & experience →