Kafé Gadolinia
One identity, three businesses
Finalizing and handling rollout of a brand that had to span across multiple lunch restaurants, an event space and a catering business as a single recognizable entity.
My role
- Brand finalization
- Rollout & operationalization
- Touchpoint application
- Guidelines
Collaboration
Joined an existing rebrand midway, working with an external marketing and brand agency.
Status
Shipped in 2020. Identity still in use today.
Challenge
Making a restaurant, an event business and a catering operation feel like parts of the same cohesive identity.
The identity had to be broad enough to reach three very different target audiences, while remaining recognizable as one company. I joined midway and worked with the agency to finalize it and make it work in practice.
One brand, three contexts
01
Student lunch restaurants
Daily, familiar, affordable.
02
Event space
Occasional, considered, hosted.
03
Catering
Mobile, refined, taylored.
Building consistency
Coherence as an ecosystem.
Guidelines
- Visual guidelines
- Photography guidelines
- Campaign guidelines
Touchpoints
Touchpoints
- Web
- Social Media
- Clothing
- Restaurant environment
- Packaging
The system in use
Still in use today.
The identity continues to carry all three businesses — evidence that the system was built to be used, not just presented.
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